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Drilling down on your priorities.

Jody Britten
3 min readApr 27, 2023

If you are looking for ways to reduce stress, minimize procrastination, decrease time wasting, improve decision-making, and finally feel like you control your to-do list (not the other way around), a strategy referred to as the Eisenhower Matrix might be the answer you need.

The Eisenhower Matrix was (unofficially) named after former US President Dwight D. Eisenhower, who was known for his exceptional time management skills. Eisenhower was known for managing his time effectively, despite having a demanding schedule as both a military leader and a politician. He used a simple and effective decision-making tool to prioritize his tasks, later known as the Eisenhower Matrix.

While there is no evidence that Eisenhower created the matrix himself, he is often credited with its development due to his famous quote, “What is important is seldom urgent, and what is urgent is seldom important.” Rather, Stephen Covey is typically cited as the author since he included the matrix in his book, “The 7 Habits of Highly Effective People.

Today, the Eisenhower Matrix is widely used as a time management and prioritization tool, helping individuals and organizations make better decisions about how to spend their time and resources. The matrix itself is a simple and effective prioritization framework that helps individuals categorize tasks based on their urgency and importance.

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Jody Britten
Jody Britten

Written by Jody Britten

fierce mom, constant learner, writer, speaker, researcher, thinker, designer, gadget queen, advocate for learning that matters & public ed, lead with my actions

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